October 25, 2024
GALLIPOLIS, Ohio — Ohio Valley Bank today announced a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”) to better serve families and help the next generation build healthy financial futures. Starting today, OVB customers will have free+ access to Greenlight’s award-winning family finance app, available through the Greenlight for program.
91% of kids and teens believe they need financial knowledge and skills to achieve their life goals, and 94% of parents agree. * Still, only 35 states require a personal finance course for students, and teens score an average of 64% on the National Financial Literacy Test, showing a clear gap in financial education that is accessible and effective. Parents also rank personal finance as the #1 most difficult life skill to teach their children with 81% saying they wish they had more financial education tools and resources. **
Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give and spend wisely – all with parental supervision. Using the Greenlight app, parents can send money instantly, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more. Kids get hands-on money management experience, along with access to Greenlight Level Up™, an in-app financial literacy game with a best-in-class curriculum, educational challenges, and rewards.
“We are thrilled to add another element to the bank’s financial literacy initiatives through our partnership with Greenlight. Greenlight is an excellent resource for parents to teach their children valuable financial skills with the app’s hands-on money management approach,” OVB President and CEO Larry Miller said.
OVB customers can receive a free+ Greenlight subscription by registering through www.greenlight.com/ohiovalley and adding their OVB account as a funding source.
*Survey insights were collected by Greenlight through a Researchscape survey fielded between March 22 and March 24, 2024, among 2,310 respondents in the U.S., split between kids and teens ages 10-19 and parents of 10-19 year olds.
**Survey insights were collected by Greenlight through a Researchscape survey fielded between February 9-12, 2023, among 1,034 U.S. respondents, all of whom were working parents of 8-18 year olds.
+ Ohio Valley Bank customers are eligible for the Greenlight SELECT plan at no cost when they connect their Ohio Valley Bank account as the Greenlight funding source for the entirety of the partnership. Subject to minimum balance requirements and identity verification. Upgrades will result in additional fees. Upon termination of partnership, customers will be responsible for associated monthly fees. See terms for details. Offer ends 11/23/2026. Offer subject to change and partner participation. Greenlight is a financial technology company, not a bank. The Greenlight® prepaid card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International. Card images shown are illustrative and may vary from the card you receive.
Ohio Valley Bank, which operates 17 offices and was established in 1872, is an FDIC-insured community bank based in Gallipolis, Ohio, and is a state member bank of the Federal Reserve. Common stock for the bank’s parent company, Ohio Valley Banc Corp., is traded on The NASDAQ Global Market under the symbol OVBC. More information can be found at Ohio Valley Bank’s website at www.ovbc.com.